Creative, collaborative marketing communications and social media professional with strong background in web analytics, project management, writing and editing. Expert at advising of best practices and strategies to engage and grow audiences.


Adobe Analytics | Chartbeat | Google Trends | Google Keyword Planner | Google Analytics | SimpleReach | Facebook | Twitter | SEO | Adobe InDesign and Photoshop | copy editing/proofing | writing | content strategy | AP Style | blogging | keyword-rich copy |  Wochit | basic HTML | Final Cut Pro | Adobe Report Builder | Microsoft Office | social media | press releases | photography | award-winning videographer and journalist | CMS | WordPress | relationship building


Download as a PDF: resume-amanda-whitesell

WHITESELL SOCIAL, LLC                                                                                                               February 2017-Present

Owner | Howell, Mich.

MICHIGAN.COM (GANNETT)                                                                                                       2011-November 2016

Regional Audience Analyst | Lansing, Mich. | March 2015 – Present
  • Advises and trains more than 50 employees in four offices through daily email communications, presentations, private trainings and meetings of best practices, emerging trends and untapped opportunities to engage and grow digital audiences
  • Conducts ongoing research into digital audiences to provide actionable items for four markets utilizing Adobe Analytics, Chartbeat, App Annie, SimpleReach, Urban Airship, CrowdTangle, Facebook and Twitter analytics
  • Collaborates with’s Regional Operating Committee to develop and enforce analytics KPIs
  • Creates regular reports utilizing Adobe Report Builder, a Microsoft Excel plugin
  • Provides independent, professional discretion and judgment to make content decisions that impact products


  • Recommended strategies that contributed to top rankings within Gannett’s 80-some U.S. Community Publishing sites for Facebook page growth and interaction rates
  • Advised of best practices that lead to significant increase in sports byline traffic year-over-year
  • Successfully championed transition of four newsrooms to a digital- and analytics-first production system
Web Editor/Staff Reporter | Livingston Daily Press & Argus, Howell, Mich. | August 2011 – March 2015

Dual role as a web, social media and analytics coordinator and staff reporter:

  • Developed relationships to write features and articles on school districts, government, nonprofits and businesses
  • Wrote/created, edited and posted articles, op-eds, photography and video to
  • Managed social media channels including Facebook and Twitter to drive traffic
  • Analyzed and identified trending topics to leverage website and social media audiences
  • Lead teams in Content Evolution research project, and implemented new strategies based on findings
  • Served as corporate liaison for digital initiatives and policies which affected overall strategic practices of the website
  • Represented company on boards and at various community events


  • Implemented relaunch, which won first-place honors from Michigan Associated Press Media Editors
  • Writing received second- and third-place honors in Michigan Associated Press Media Editors contests
  • Significantly increased property’s website traffic and social media presence

MBS ENVISION, INC.                                                                                                           May-August 2011

Communications Specialist | Mahomet, Ill
  • Edited and posted content to medical company website
  • Created marketing materials for company expansion

OKLAHOMA CITY UNIVERSITY                                                                                       August 2007-May 2011

Editor-in-Chief | Oklahoma City University Student Publications, Oklahoma City, Okla.
  • Managed 30 employees in writing news stories and columns, producing and editing video, and paginating all layouts
  • Responsible for overall operations of Oklahoma City University’s weekly newspaper, The Campus; website,; broadcast and social media components, freelance WordPress blogs, yearbook, and yearbook DVD
  • Created and distributed daily news budget for staff and editors
  • Served as face and spokesperson for Student Publications


  • Launched and managed, an Associated Collegiate Press Online Pacemaker finalist
  • Implemented redesign of MediaOCU’s social media accounts and The Campus newspaper

INDEPENDENT                                                2007-2011

Engaged public in face-to-face brand messaging for more than 20 different brandsBrand Ambassador | Various companies | Michigan and Oklahoma


THE OKLAHOMAN & NEWSOK.COM                                                                                February – May 2011

Staff Writer (Intern) | Oklahoma City, Okla.
  • Produced general assignment stories as a local news intern for the 220,000-circulation daily
  • Created and edited video and filmed standups that were digitally packaged with stories

SHAWNEE NEWS STAR & NEWS-STAR.COM                                                                              May – July 2010

Staff Writer (Intern) | Shawnee, Okla.
  • Produced news stories, photos and video packages on deadline for print and online
  • Covered city hall, council and school board meetings, issues dealing with county government, and events


Bachelor of Arts in Mass Communications – journalism emphasis –– Oklahoma City University Graduated Magna Cum Laude (3.8 GPA), with highest departmental honors



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